Product Description
  • GET MORE REWARDS POINTS: Scan the MySimilac QR code on select products to earn points toward a bonus offer
  • GENTLE NUTRITION MODELED AFTER BREAST MILK: Pure Bliss by Similac infant formula is thoughtfully crafted nutrition that’s easy to digest and gentle on little tummies
  • NO ARTIFICIAL GROWTH HORMONES & NON-GMO: Similac was the first leading infant formula brand with no artificial growth hormones. Pure Bliss also has no antibiotics or palm olein oil and is non-GMO
  • SUPPORTS BRAIN & EYE DEVELOPMENT: Our formula has DHA and ARA to support brain and eye development
  • STARTS WITH FRESH MILK FROM GRASS-FED COWS: Crafted with milk sourced from family-owned Irish farms where cows have the freedom to graze outdoors
  • SIMILAC IS THE #1 INFANT FORMULA BRAND FED IN HOSPITALS
  • EBT ELIGIBLE: Eligible to be purchased with Supplemental Nutrition Assistance Program (SNAP) benefits in select stores. The SNAP name is a service mark of the US Department of Agriculture; USDA does not endorse any goods, services, or enterprises

Pure Bliss by Similac* infant formula is gentle nutrition modeled after breast milk that has been imported from Europe since 2016. Our complete nutrition formula contains no artificial growth hormones or antibiotics and is non-GMO. Pure Bliss also has DHA and ARA, nutrients like those found in breast milk that support brain and eye development. It is crafted with milk sourced from family-owned Irish farms where cows have the freedom to graze outdoors.

* Not for infants or children with galactosemia.

† No significant difference has been shown between milk derived from rbST-treated and non-rbST-treated cows.

‡ Ingredients not genetically engineered.

More Information
Form Powder
Nutrition Facts

Ingredients

Nonfat Milk, Lactose, High Oleic Sunflower Oil, Whey Protein Concentrate, Soy Oil, Coconut Oil, Galactooligosaccharides. Less than 2% of: C. Cohnii Oil, M. Alpina Oil, Beta-Carotene, Lutein, Potassium Citrate, Calcium Carbonate, Ascorbic Acid, Soy Lecithin, Potassium Chloride, Magnesium Chloride, Ferrous Sulfate, Choline Bitartrate, Choline Chloride, Ascorbyl Palmitate, Salt, Taurine, m-Inositol, Zinc Sulfate, Mixed Tocopherols, d-Alpha-Tocopheryl Acetate, Niacinamide, Calcium Pantothenate, L-Carnitine, Vitamin A Palmitate, Copper Sulfate, Thiamine Hydrochloride, Riboflavin, Pyridoxine Hydrochloride, Folic Acid, Manganese Sulfate, Phylloquinone, Biotin, Sodium Selenate, Vitamin D3, Vitamin B12, Calcium Phosphate, Potassium Hydroxide, Potassium Iodide, and Nucleotides (Adenosine 5’-Monophosphate, Cytidine 5’-Monophosphate, Disodium Guanosine 5’-Monophosphate, Disodium Uridine 5’-Monophosphate).

Allergen Statement

Contains milk and soy ingredients.

Serving Size: 100 Cal (5.3 fl oz, prepared as directed)

Nutrient Data

Amount per serving % Daily Value*
Calories : 100 100  
Volume, mL : 156 156  
Protein, g : 2.07 2.07  
Fat, g : 5.60 5.60  
Carbohydrate, g : 10.7 10.7  
Water, g : 141 141  
Linoleic Acid, mg : 938 938  

Vitamins

Amount per serving % Daily Value*
Vitamin E, IU : 1.5 1.5  
Vitamin K, mcg : 8 8  
Thiamin (Vitamin B1), mcg : 100 100  
Riboflavin (Vitamin B2), mcg : 160 160  
Vitamin B6, mcg : 63 63  
Vitamin B12, mcg : 0.26 0.26  
Niacin, mcg : 1100 1100  
Folic Acid (Folacin), mcg : 16 16  
Pantothenic Acid, mcg : 470 470  
Biotin, mcg : 4.6 4.6  
Vitamin C (Ascorbic Acid), mg : 9 9  
Choline, mg : 24 24  
Inositol, mg : 4.9 4.9  
Vitamin A, IU : 300 300  
Vitamin D, IU : 60 60  

Minerals

Amount per serving % Daily Value*
Calcium, mg : 82 82  
Calcium, mEq : 4.1 4.1  
Phosphorus, mg : 44 44  
Magnesium, mg : 6 6  
Iron, mg : 1.9 1.9  
Zinc, mg : 0.79 0.79  
Manganese, mcg : 5 5  
Copper, mcg : 95 95  
Iodine, mcg : 8 8  
Selenium, mcg : 2 2  
Sodium, mg : 25 25  
Sodium, mEq : 1.1 1.1  
Potassium, mg : 110 110  
Potassium, mEq : 2.8 2.8  
Chloride, mg : 68 68  
Chloride, mEq : 1.9 1.9  

Serving Size: 1000 mL (1.1 QT, prepared as directed)

Nutrient Data

Amount per serving % Daily Value*
Calories : 643 643  
Volume, mL : 1000 1000  
Protein, g : 13.31 13.31  
Fat, g : 36.01 36.01  
Carbohydrate, g : 68.81 68.81  
Water, g : 904 904  
Linoleic Acid, mg : 6032 6032  

Vitamins

Amount per serving % Daily Value*
Vitamin E, IU : 9.6 9.6  
Vitamin K, mcg : 51.4 51.4  
Thiamin (Vitamin B1), mcg : 643 643  
Riboflavin (Vitamin B2), mcg : 1029 1029  
Vitamin B6, mcg : 405 405  
Vitamin B12, mcg : 1.67 1.67  
Niacin, mcg : 7074 7074  
Folic Acid (Folacin), mcg : 102.9 102.9  
Pantothenic Acid, mcg : 3023 3023  
Biotin, mcg : 29.6 29.6  
Vitamin C (Ascorbic Acid), mg : 57.9 57.9  
Choline, mg : 154.3 154.3  
Inositol, mg : 31.5 31.5  
Vitamin A, IU : 1929 1929  
Vitamin D, IU : 386 386  

Minerals

Amount per serving % Daily Value*
Calcium, mg : 527 527  
Calcium, mEq : 26.4 26.4  
Phosphorus, mg : 283 283  
Magnesium, mg : 38.6 38.6  
Iron, mg : 12.22 12.22  
Zinc, mg : 5.08 5.08  
Manganese, mcg : 32.2 32.2  
Copper, mcg : 611 611  
Iodine, mcg : 51 51  
Selenium, mcg : 13 13  
Sodium, mg : 161 161  
Sodium, mEq : 7.1 7.1  
Potassium, mg : 707 707  
Potassium, mEq : 18 18  
Chloride, mg : 437 437  
Chloride, mEq : 12.2 12.2